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Cannabis consumers, real-world data, and why it matters

The Cannigma

The Cannigma has always taken a data-informed approach to content creation – though up until recently we’ve been primarily leaning on the existing peer-reviewed literature to guide our content. We need more data – human data – on specific applications for the plant – symptoms, use cases, conditions and patient types.

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Report: Gen Z Would Rather Smoke Cannabis Than Consume Alcohol

Veriheal

Cannabis use is increasing all around the world. These surveys explore the motivations and methods behind cannabis usage for both medical purposes and recreational enjoyment. In this piece, we aim to delve into the use of cannabis among Generation Z (those born between 1997 and 2012) for purposes of happiness, healing, and relief.

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Does Cannabis Cause Heart Failure and Stroke?

Healer

In this article, I’ll review what we know and don’t know about the new findings (including some juicy details that didn’t make it to the media reports), compare with some of the previous publications on this topic, and boil it down to what matters for people with cardiovascular disease or cardiovascular risks who want to safely use cannabis.

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What, When and How Often to Post on Social Media for B2B Cannabis Brands

SpeedWeed

For B2B cannabis brands, social media marketing has a unique set of rules compared to other industries. Bottom-line, the best practices related to what, when, and how often to post on social media that work for businesses in other industries won’t necessarily work for B2B cannabis brands. Cannabis culture.

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Social Media Sales Tactics for B2B Audiences in the Cannabis Industry

SpeedWeed

In the cannabis industry, social media may not be the first channel you think of when someone mentions sales outreach opportunities since social media marketing can be so difficult for cannabis brands. Here are some of the key ways to integrate social media into your B2B sales tactics. Direct Sales Outreach.

Media 52
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How to Promote a Cannabis Business with Social Media Marketing

SpeedWeed

Research shows 76% of consumers have purchased a product they’ve seen in a social media post, and nearly half of consumers (44%) have purchased items they’ve seen on a brand’s social media post. The reality is that social media advertising is challenging (if not impossible) for all businesses that operate in the cannabis industry.

Media 52
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Press Release: ALM (American Lawyer Media) Announces New Course on Understanding and Handling Cannabis Insurance Claims

Cannabis Law Report

Third module in the Cannabis Insurance Coverage Specialist (CICS) designation. 16, 2022 /PRNewswire/ — The National Underwriter Company, an ALM business, is launching the third course in the six-course Cannabis Insurance Coverage Specialist (CICS) designation, Understanding and Handling Cannabis Insurance Claims.

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