Cannabis Branding and Trademark Protection
Canna Law Blog
JUNE 26, 2025
This would be a good time to review the branding protection avenues available to cannabis business owners, and to discuss celebrity branding. There are three main ways a brand owner can establish trademark rights: By using the mark in connection with their goods or services (legally) in commerce; By registering the mark with the United States Patent and Trademark Office (USPTO); and By registering the mark with an appropriate state trademark registry.
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