Report: Gen Z Would Rather Smoke Cannabis Than Consume Alcohol
Veriheal
APRIL 23, 2024
The American marijuana industry was worth about $57 billion in 2023 and is projected to reach $444 billion by 2030, a staggering growth that reflects it as the fastest-growing industry anywhere in the world. California was the first state to legalize medicinal cannabis in 1996, right around the time that Gen Z began to enter society.
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