Two teams in the National Basketball Association (NBA) and Women’s National Basketball Association (WNBA) have officially become the first basketball teams to partner with a cannabis company. The Brooklyn Nets and New York Liberty recently joined forces with Mynd Drinks, a plant-based sparkling CBD (cannabidiol) beverage business that has also partnered with the Major League Baseball (MLB) team Chicago Cubs.
Last year, the NBA and WNBA removed cannabis from its list of banned substances and allowed players to promote cannabis companies for the first time. The Nets and Liberty have now signed a multi-year contract with Mynd, making the company the new recovery and wellness drink for both teams.
Mynd drinks do not contain THC, so they are not psychoactive. This news marks the latest in a wave of sports teams partnering with cannabis-based companies, such as the Kansas City Royals pairing up with Pure Spectrum CBD and the MLB’s league-wide association with Charlotte’s Web Holdings.
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In a report for Bloomberg, Mynd Drinks CEO Simon Allen said, “This gives us an anchor for the East Coast in terms of exposure, marketing, and expansion. We’ve had tons of opportunities to work with different teams but what we really liked about both of the teams was they shared a lot of what our vision was.”
While players are allowed to promote CBD products, they are still banned from advocating for THC and marijuana unless they first get permission from the NBA to do so.
Mynd Drinks will be available for purchase at all Nets and Liberty games. The company will also sponsor Liberty theme nights throughout the season.
In related news, NBA and WNBA players are no longer penalized for testing positive for THC during routine drug tests. The National Football League (NFL) and Ultimate Fighting Championship (UFC) have adopted similar policies, and the National Collegiate Athletic Association (NCAA) is voting on a similar matter in June.
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