Major social media platforms continue to gradually warm up to cannabis. As Meta rival Twitter announced it will allow some CBD and THC ads last February, Meta is taking steps as well by continuing to loosen up restrictions for CBD-related ads. On July 11, Facebook posted an announcement, unveiling Meta’s new policy on CBD and related products in the U.S., Canada, and Mexico, and changing some of the language from hemp to CBD.
“We want people to continue to discover and learn about new products and services on our technologies,” Facebook wrote. “Effective today, we are renaming our advertising policy Hemp & Related Products to CBD & Related Products and allowing the promotion of legally permissible, non-ingestible CBD in the U.S., with some restrictions.”
Keep in mind that these products have been legal for some purposes at the federal level since the passage of the 2018 Farm Bill, which legalized industrial hemp and hemp products with insignificant amounts or >0.3% THC on a dry-weight basis.
“Under the new policy, advertisers don’t need written permission to run ads that: Promote or offer the sale of hemp products that don’t contain CBD or >0.3% THC (e.g. hemp seed and hemp fiber) in Canada, Mexico, and the United States, provided that they comply with all applicable local laws, required or established industry codes and guidelines,” a Meta spokesperson told High Times in an email statement.
In 2019, when Facebook announced it would…
