This article was originally published on The Fresh Toast and appears here with permission.
X, Insta, and TikTok, all have different takes/values on cannabis…
Twitter becoming X has been big news, the global online chatroom has been stirring the pot since Elon Musk acquired the company for $44 billion. In February of this year, Twitter (now X) updated its advertising policy to allow cannabis ads on the platform in states where cannabis is legal. A huge win for the market and makes them a rarity. It seems social media and marijuana, ugh when it comes to growing the industry.
With 90% of the public ok with some form of legal cannabis, you would think social media would be more accepting. But actually, marijuana falls into a similar category as alcohol with some of the largest players.
Here is a quick review of the policies.
Meta (Facebook And Instagram)
Meta prohibits the advertising of cannabis, topical CBD, ingestible hemp products, and CBD products such as hemp seeds and ingestible CBD. However, Meta now allows limited CBD and hemp advertising on apps like Facebook and Instagram for educational, advocacy, and public service announcement purposes.
Meta allows alcohol advertising under certain restrictions and with strict guidelines.
TikTok
TikTok prohibits paid advertising for cannabis.
TikTok prohibits ads promoting alcoholic beverages such as wine, beer, spirits, etc. They also prohibit ads for alcohol clubs/subscription services, alcohol-making kits, and…
