Let’s hope her name isn’t a portend of High Times year ahead in 2020. Simon has history with High Times having sat on the board for the last two years.
MJ Biz Reports
High Times Holding Corp. has reshuffled its chief executives, the latest development in the saga of a 46-year-old magazine publisher struggling to evolve into a mainstream, diversified cannabis company.
The company appointed Stormy Simon, former president of the online retailer Overstock.com, to replace Kraig Fox, a media heavyweight who left Los Angeles-based High Times on Dec. 24 after only a nine-month stint.
Fox’s resignation was announced Monday.
Simon served in various roles at Overstock.com for 15 years and has been on the High Times board of directors for the past two years.
and as MJ quite rightly note in the “conversation” with High Times
In a news release Monday, Levin, High Times’ executive chair, praised Simon as revolutionizing Overstock.com’s marketing department and added that she is “highly skilled at breaking down and rebuilding departments.”
Said Simon: “I’m honored to take on this role at such a pivotal time for this iconic brand. The cost of customer acquisition has plagued the cannabis industry thus far, but utilizing the High Times brand’s global audience, we should be able to monetize our traffic by connecting consumers to cannabis products at an unprecedented scale.”
It was unclear from the news release what exactly High Times means by developing its distribution businesses and whether it is planning new business lines. The company didn’t immediately respond to Marijuana Business Daily requests for clarification.
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High Times changes CEOs again as iconic cannabis brand seeks profitability
