Google creates pilot program to test ads for a limited range of CBD products in California, Colorado, and Puerto Rico

Adage

Google is about to loosen its CBD ad policy in a pilot program. The tech giant starting in January will allow brands to run paid ads for non-ingestible CBD products in California, Colorado and Puerto Rico. The advertised products can’t have a THC level that exceeds the legal limit of 0.3%

Read more (paywall) at

https://adage.com/article/marketing-news-strategy/google-allow-limited-cbd-ads-policy-change/2461151?utm_medium=social&utm_source=linkedin&utm_term=ad+age&utm_content=10653f36-57f6-4963-81c1-593fdee8718b

Also see

Google Ends Ban On Advertising Certain Hemp And CBD Products In Parts Of U.S.