In a very long and wordy press release that would send even the most dedicated press release reader to sleep Canadians Red White & Bloom say………
In the world of marijuana, arguably the most recognizable brand is 46-year-old High Times(R), which is a portfolio brand of RWB after an acquisition deal last year. Per the agreement, RWB has licensing and branding rights of High Times dispensaries and High Times cannabis-based CBD and THC products in Michigan, Illinois and Florida
The press release reveals nothing about the deal eg whether cash or stock changed hands or who gets what percentage. But then again, if it is a Levin deal it’s bound to be convoluted and hidden in layers of unknowns.
Here are the relevant snippets from the press release
- Grand View Research forecasts the global legal marijuana market to grow 14.3% annually to reach $84 billion by 2028.
- RWB is emerging as a dominant MSO, with licenses, cultivation space and dispensaries in top U.S. markets.
- Products are already in more than 700 dispensaries; its PV products are no. 1 selling vape in Michigan.
- RWB has acquired licensing, branding rights of High Times dispensaries and High Times cannabis-based CBD and THC products.
Red White & Bloom is employing strategic brand acquisitions and partnerships to become a top-three player in U.S. cannabis, as well as its nonpsychoactive cousin hemp. RWB’s model is derisked by leveraging longstanding and popular brands.
In the world of marijuana, arguably the most recognizable brand is 46-year-old High Times(R), which is a portfolio brand of RWB after an acquisition deal last year. Per the agreement, RWB has licensing and branding rights of High Times dispensaries and High Times cannabis-based CBD and THC products in Michigan, Illinois and Florida. The company also acquired branding of High Times hemp-derived CBD products nationally in the U.S. carrying the Culture(R) brand.
RWB’s portfolio also contains Platinum Premium Cannabis Products (PV). As the name implies, Platinum CBD and THC (tetrahydrocannabinol, the cannabinoid responsible for the high feeling from ingesting cannabis) products are premium goods manufactured to the highest industry standards for safety and purity.
Mid-American Growers is also an important part of the portfolio, a brand that began as an eight-acre greenhouse half a century ago and which has grown into a 3.6 million-square-foot, state-of-the-art technology and R&D facility under glass. Mid-American product bag includes CBD Icy Relief Salve, CBD Icy Relief Roll-on and CBD Gummies. This dovetails with RWB’s upcoming PURA H&W of CBD cosmetics.
Read the full press release ( we challenge you to stay awake)
