oOh!media has announced the latest addition to its growing Sydney CBD premium Out of Home network with the competitive tender win of Macquarie Group and Sydney Metro’s landmark Martin Place integrated station precinct.
The new development, which is due to launch next year includes the Sydney Metro Martin Place Station, two new commercial buildings above the station – one of which will be home to Macquarie’s global headquarters – vibrant and diverse retail and dining spaces and a new underground connection for Martin Place Station customers.
The long-term contract will see oOh! install and manage a state of the art and 100 percent digital screen network with full motion capabilities, enabling advertisers and brands to connect with affluent audiences in the heart of the city’s civic, cultural and business district.
Set to become a destination for Sydneysiders and visitors alike, the Martin Place precinct features two station entrances: a northern pedestrian plaza opening to Castlereagh, Hunter and Elizabeth streets and a southern pedestrian plaza opening to Martin Place and Castlereagh Street; pedestrian connections to the new metro station, the existing Eastern Suburbs and Illawarra train lines, nearby bus services; and a station concourse offering customers a covered walkway from Martin Place to Hunter Street.
Robbie Dery, chief commercial operating officer, oOh! said: “Sydney Metro Martin Place is the latest strategic win for oOh!, extending our growing digital…
