| Today, a customer needs an advanced degree in mathematics to shop cannabis products. Flower is sold as weight percentage THC. Vape cartridges are labeled as THC/total weight of oil. But edibles manufacturers report their THC in milligrams per unit. Who can keep up with all this?
On June 6, Cannabis Business Times will host a webinar featuring Dr. Markus Roggen, president and chief science officer of Delic Labs, a licensed cannabis and psychedelic R&D laboratory, who will explain why the current labeling of cannabis products is complicated and gives customers the wrong purchasing signals. Plus, he will share findings that demonstrate that the way total THC is calculated is wrong and provide proposed solutions to clearly communicating THC levels to consumers—ideas borrowed from systems used in the nutraceutical and alcohol industries—in ways that could help craft the right sales message. Bring your questions! |
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