Consumer Insights are critical for organizations that want to build a competitive advantage and grow market share in the ever-changing cannabis industry. The cannabis consumer is not a monolith and competitive brands will build strategies to identify and better understand their target audience.
To understand the nuances of cannabis consumers, New Frontier Data conducted a survey to 3,000+ cannabis consumers, which revealed insights intovarious aspects of cannabis consumer behavior and engagement.New Frontier Data has identified five forces changing the consumer landscape:
- Expanding legal access
- Therapeutic efficacy
- New product innovation
- Convenience and discretion
- Social acceptance
