Instagram king and CEO/founder of IGNITE Dan Bilzerian explains recent events that pushed his brand and company under the microscope and why he pivoted the business model away from cannabis.
Bilzerian goes on to share his intent to sell the company for $2 billion, then work at Wal-Mart for a few months to recalibrate his lifestyle and perspective. #DanBilzerian #IGNITE #Walmart
0:00 – Long road of different turns for IGNITE; happy to be out of cannabis
2:07 – Defending IGNITE expenses as aspirational marketing
3:57 – Tough time juggling book, COVID, company perception
4:53 – Hoping to work at Wal-mart